000			02887 a2200409 4500
020			_a0750618884
020			_a9780750618885
082	0	4	_a658.56
090			_c484 _d484
100	1		_aCOLLIER, RICHARD.
245	1	0	_aProfitable product management : _bpowerful techniques for improving products and maximizing profits / _cRICHARD COLLIER.
260			_a[S.l.] : _bButterworth-Heinemann, _c1995.
300			_a304 p. ; _c24 cm.
490	1		_aMarketing series. professional development.
500			_aPaperback.
520			_aThis book presents a complete overview of the key issues and activities of the 1990's in product and brand management. Providing powerful approaches and insights, the book will help managers handle products and brands more effectively and profitably in all business sectors. Key features of the text include: *comprehensive coverage of all key strategy and implementation issues *designed to be used and applied in a practical context *covers all product groups - industrial, consumer and services *concentrates on job effectiveness *focuses on improving product and profit performance. The book is for all managers responsible for, or directly handling product marketing issues and improving product performance. With its comprehensive approach it also provides an invaluable source of information for new or aspiring product managers, or for marketing students with a particular interest in this area. Richard Collier has worked for a number of blue-chip companies in marketing development, including a period as Research Group Head for confectionary products at Cadbury-Schweppes. He now works as an independent consultant and directs the Profitable Product Management Course at the Chartered Institute of Marketing. comprehensive coverage of all key strategy and implementation issues designed to be used and applied in a practical context covers all product groups - industrial, consumer and services.
650		4	_aBusiness/Economics.
650		4	_aManagement & Business: General.
650		4	_aProduct Management.
650		4	_aEconomics, finance, business & management.
650		4	_aProduction & quality control management.
650		4	_aSales & marketing.
650		4	_aSales & marketing management.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics.
650		4	_aGeneral.
650		4	_aManagement.
650		4	_aNew products.
650		4	_aBusiness & Economics / Management.
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aEntrepreneurship.
650		4	_aManagement - General.
830		0	_aMarketing series. professional development.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0750618884/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750618884
942			_aNBS _cBK _k658.5 COL
999			_c343043 _d343043