000 01345 a2200229 4500
020 _a0761913750
020 _a9780761913757
082 0 4 _a658.848
090 _c742
_d742
100 1 _aCavusgil, S. Tamer.
245 1 0 _aDoing business in emerging markets :
_bentry and negotiation strategies /
_cS. Tamer Cavusgil.
250 _a1st ed.
260 _a[S.l.] :
_bSage Publications, Inc,
_c2002.
300 _a320 p. ;
_c23 cm.
500 _aPaperback.
520 _aDoing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.
700 1 _aGhauri, Pervez N.
700 1 _aAgarwal, Milind R.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0761913750/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0761913750
942 _aNBS
_cBK
_k658.843 CAV
999 _c343294
_d343294