| 000 | 01298 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0631174486 | ||
| 020 | _a9780631174486 | ||
| 082 | 0 | 4 | _a658.575 |
| 090 |
_c838 _d838 |
||
| 100 | 1 | _aJohne, Axel. | |
| 245 | 1 | 0 |
_aSuccessful product development : _blessons from american and british firms / _cAxel Johne. |
| 260 |
_a[S.l.] : _bBlackwell Publishers, _c1990. |
||
| 300 | _a240 p. | ||
| 500 | _aHardcover. | ||
| 520 | _aDeveloping new products can be an effective means of new growth for many manufacturing companies in preference to the increasingly expensive and risky takeover of rivals. Successful product development, however, is not easy. The costs of R & D can be enormous and the failure rate is high with approximately 80% of new products in the UK lasting less than 3 years. Based on detailed studies of successful product innovators in the UK and US such as Black and Decker and Kraft, this book offers practical guidelines to managers to help them establish successful product development plans within their own companies. | ||
| 700 | 1 | _aSnelson, Patricia. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0631174486/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0631174486 |
| 942 |
_aNBS _cBK _k658.575 JON |
||
| 999 |
_c343383 _d343383 |
||