| 000 | 00919 a2200229 4500 | ||
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| 020 | _a0256187789 | ||
| 020 | _a9780256187786 | ||
| 082 | 0 | 4 | _a658.575 |
| 090 |
_c847 _d847 |
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| 100 | 1 | _aCrawford, C. Merle. | |
| 245 | 1 | 0 |
_aNew products management / _cC. Merle Crawford. |
| 250 | _a5th ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Companies, _c1996. |
||
| 300 |
_a507 p. ; _c25 cm. |
||
| 490 | 1 | _aIrwin series in marketing. | |
| 500 | _aHardcover. | ||
| 520 | _aTaking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol. | ||
| 830 | 0 | _aIrwin series in marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256187789/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256187789 |
| 942 |
_aNBS _cBK _k658.575 PRO |
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| 999 |
_c343392 _d343392 |
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