| 000 | 01391 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a1567203396 | ||
| 020 | _a9781567203394 | ||
| 082 | 0 | 4 | _a658.848 |
| 090 |
_c918 _d918 |
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| 100 | 1 | _aCaslione, John. | |
| 245 | 1 | 0 |
_aGrowing your business in emerging markets : _bpromise and perils / _cJohn Caslione. |
| 260 |
_a[S.l.] : _bPraeger, _c2000. |
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| 300 |
_a272 p. ; _c25 cm. |
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| 500 | _aHardcover. | ||
| 520 | _aThe future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world. | ||
| 700 | 1 | _aThomas, Andrew R. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1567203396/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=1567203396 |
| 942 |
_aNBS _cBK _k658.828 CAS |
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| 999 |
_c343462 _d343462 |
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