000 02096 a2200229 4500
020 _a0030326966
020 _a9780030326967
082 0 4 _a658
090 _c1030
_d1030
100 1 _aDunne, Patrick M.
245 1 0 _aRetailing /
_cPatrick M. Dunne.
250 _a4th ed.
260 _a[S.l.] :
_bThomson South-Western,
_c2001.
300 _a624 p. ;
_c27 cm.
500 _aHardcover.
520 _aThis 4th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. We have added many new and exciting features, but still kept the writing style conversational. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world�s economic systems, there has never been a more exciting time to study Retailing. As a result, every chapter of this edition features boxes covering these three topics in addition to the in-depth coverage within the text that you the reader have come to expect. Each chapter also has a fourth box that provides the reader with the Inside Story behind some recent retailing activity. As a result, we believe that students and instructors will like this edition even more than they did the highly-successful first three editions. A major contributor of the new ideas in this edition is our new co-author, Professor David Griffith. Dr. Griffith�s interests and insights into e-tailing and the global retailing environment helped provide new focus for the text. We also believe that the students will appreciate his youthful insight into the world of retailing. And, if you happen to see a lot of Disney in this text, its attributable to David, a self proclaimed Walt Disney junkie who has visited every Disney theme park throughout the world.
700 1 _aLusch, Robert F.
700 1 _aGriffith, David A.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0030326966/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030326966
942 _aNBS
_cBK
_k658.87 DUN
999 _c343565
_d343565