| 000 | 01270 a2200241 4500 | ||
|---|---|---|---|
| 020 | _a0030211077 | ||
| 020 | _a9780030211072 | ||
| 090 |
_c1046 _d1046 |
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| 100 | 1 | _aReedy, Joel. | |
| 245 | 1 | 0 |
_aElectronic marketing : _bintegrating electronic resources into the marketing process / _cJoel Reedy. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bHoughton Mifflin Harcourt (HMH), _c2000. |
||
| 300 |
_a466 p. ; _c28 cm. |
||
| 490 | 1 | _aThe dryden press series in marketing. | |
| 500 | _aHardcover. | ||
| 520 | _aOVERVIEW This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. | ||
| 700 | 1 | _aSchullo, Shauna. | |
| 700 | 1 | _aZimmerman, Kenneth. | |
| 830 | 4 | _aThe dryden press series in marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0030211077/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211077 |
| 942 |
_aNBS _cBK _k658.872 REE |
||
| 999 |
_c343580 _d343580 |
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