| 000 | 00946 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0130175781 | ||
| 020 | _a9780130175786 | ||
| 082 | 0 | 4 | _a659.1 |
| 090 |
_c1089 _d1089 |
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| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow. |
| 260 |
_a[S.l.] : _bPrentice Hall, _c2002. |
||
| 300 |
_a638 p. ; _c29 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aProvides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It incorporates Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. | ||
| 700 | 1 | _aBaack, Donald E. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130175781/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130175781 |
| 942 |
_aNBS _cBK _k659.1 CLO |
||
| 999 |
_c343620 _d343620 |
||