| 000 | 01442 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0071403167 | ||
| 020 | _a9780071403160 | ||
| 082 | 0 | 4 | _a659.1 |
| 090 |
_c1091 _d1091 |
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| 100 | 1 | _aGarfield, Bob. | |
| 245 | 1 | 0 |
_aAnd now a few words from me : _badvertising's leading critic lays down the law, once and for all / _cBob Garfield. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill, _c2003. |
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| 300 |
_a256 p. ; _c22 cm. |
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| 500 | _aHardcover. | ||
| 520 | _a"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."-- Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clich�s, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me , Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071403167/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071403167 |
| 942 |
_aNBS _cBK _k659.1 GAR |
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| 999 |
_c343622 _d343622 |
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