| 000 | 01019 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0030211131 | ||
| 020 | _a9780030211133 | ||
| 082 | 0 | 4 | _a658.82 |
| 090 |
_c1147 _d1147 |
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| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aAdvertising, promotion and supplemental aspects of imc / _cTerence A. Shimp. |
| 250 | _a5th ed. | ||
| 260 |
_a[S.l.] : _bDryden Press, _c1999. |
||
| 300 |
_a704 p. ; _c28 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aOVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0030211131/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211131 |
| 942 |
_aNBS _cBK _k659 SHI |
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| 999 |
_c343677 _d343677 |
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