| 000 | 01085 a2200253 4500 | ||
|---|---|---|---|
| 020 | _a007006847X | ||
| 020 | _a9780070068476 | ||
| 082 | 0 | 4 | _a659.1 |
| 090 |
_c1149 _d1149 |
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| 100 | 1 | _aBovee, Courtland L. | |
| 245 | 1 | 0 |
_aAdvertising excellence / _cCourtland L. Bovee. |
| 250 | _aInternational Edition ed. | ||
| 260 |
_a[S.l.] : _bMcgraw-Hill College, _c1994. |
||
| 300 |
_a704 p. ; _c28 cm. |
||
| 490 | 1 | _aMcgraw hill series in marketing. | |
| 500 | _aHardcover. | ||
| 520 | _aThis text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising. | ||
| 700 | 1 | _aThill, John V. | |
| 700 | 1 | _aDovel, George P. | |
| 830 | 0 | _aMcgraw hill series in marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/007006847X/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=007006847X |
| 942 |
_aNBS _cBK _k659.1 BOR |
||
| 999 |
_c343679 _d343679 |
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