| 000 | 01278 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0324190468 | ||
| 020 | _a9780324190465 | ||
| 082 | 0 | 4 | _a658.84 |
| 090 |
_c1287 _d1287 |
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| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aInternational marketing / _cMichael R. Czinkota. |
| 250 | _a7th ed. | ||
| 260 |
_a[S.l.] : _bSouth-Western College Pub, _c2003. |
||
| 300 |
_a736 p. ; _c28 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aCompletely up-to-date for one of the most dynamic advanced-level courses today, this comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing, 7/e differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms  rather than one solution to fit all | ||
| 700 | _aRonkainen, Ilkka A | ||
| 856 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0324190468/chopaconline-2 |
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| 856 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=032419046 |
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| 942 |
_aNBS _cBK _k658.84 CZI |
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| 999 |
_c343811 _d343811 |
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