| 000 | 01449 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0750658959 | ||
| 020 | _a9780750658959 | ||
| 082 | 0 | 4 | _a004 |
| 090 |
_c1292 _d1292 |
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| 100 | 1 | _aSampson, Geoffrey. | |
| 245 | 1 | 0 |
_aE.biz : _bthe anatomy of electronic business / _cGeoffrey Sampson. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bButterworth-Heinemann, _c2003. |
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| 300 |
_a224 p. ; _c25 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aE-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students. First textbook on e-business aimed at CS/IS students Takes a strategic rather than a technological approach Presents a straightforward analysis of the e-business scene without the jargon and the hype. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0750658959/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750658959 |
| 942 |
_aNBS _cBK _k659.1 BUT |
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| 999 |
_c343815 _d343815 |
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