000			01666 a2200217 4500
999			_c343896 _d343896
003			NUST
020			_a0072464208
020			_a9780072464207
038			_awaseem
082	0	4	_a658.8
100	1		_aPerreault, William D. _97290
245	1	0	_aEssentials of marketing : _ba global managerial approach / _cWilliam D. Perreault.
250			_a9th ed.
260			_a[S.l.] : _bMcgraw-Hill College, _c2002.
300			_a1 v. (unpaged) ; _c28 cm.
500			_aPaperback.
520			_aEssentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072464208/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072464208
942			_aNBS _cBK _k380.1 PER _2ddc