| 000 | 01075 a2200229 4500 | ||
|---|---|---|---|
| 020 | _a0415145988 | ||
| 020 | _a9780415145985 | ||
| 082 | 0 | 4 | _a401.41 |
| 090 |
_c1440 _d1440 |
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| 100 | 1 | _aGoddard, Angela. | |
| 245 | 1 | 4 |
_aThe language of advertising : _bwritten texts / _cAngela Goddard. |
| 250 | _a2nd ed. | ||
| 260 |
_a[S.l.] : _bRoutledge, _c1998. |
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| 300 |
_a144 p. ; _c26 cm. |
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| 490 | 1 | _aIntertext. | |
| 500 | _aPaperback. | ||
| 520 | _aThe Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine XXXX. | ||
| 830 | 0 | _aIntertext. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0415145988/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0415145988 |
| 942 |
_aNBS _cBK _k401.41 GOD |
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| 999 |
_c343962 _d343962 |
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