| 000 | 01430 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a187950538X | ||
| 020 | _a9781879505384 | ||
| 082 | 0 | 4 | _a384.80688 |
| 090 |
_c1442 _d1442 |
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| 100 | 1 | _aLukk, Tiiu. | |
| 245 | 1 | 0 |
_aMovie marketing : _bopening the picture and giving it legs / _cTiiu Lukk. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bSilman-James Press, _c1997. |
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| 300 |
_a274 p. ; _c23 cm. |
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| 500 | _aPaperback. | ||
| 520 | _aThis text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are "Four Weddings and a Funeral", "Pulp Fiction", "The Brothers McMullen", "Goldeneye", "Hoop Dreams", "Welcome to the Dollhouse", "Howard's End", "Crumb", "Carnosaur", "Malice" and "Brother's Keeper". | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/187950538X/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=187950538X |
| 942 |
_aNBS _cBK _k384.80688 LUK |
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| 999 |
_c343964 _d343964 |
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