| 000 | 01112 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0071151621 | ||
| 020 | _a9780071151627 | ||
| 082 | 0 | 4 | _a658 |
| 090 |
_c1474 _d1474 |
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| 100 | 1 | _aCrawford, C.Merle. | |
| 245 | 1 | 0 |
_aNew products management / _cC.Merle Crawford. |
| 250 | _a7th ed. | ||
| 260 |
_a[S.l.] : _bMcGraw Hill Higher Education, _c2002. |
||
| 300 |
_a576 p. ; _c23 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aThis book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. | ||
| 700 | 1 | _aBenedetto, C.Anthony Di. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071151621/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071151621 |
| 942 |
_aNBS _cBK _k658.575 CRA |
||
| 999 |
_c343994 _d343994 |
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