| 000 | 01334 a2200265 4500 | ||
|---|---|---|---|
| 020 | _a0072375167 | ||
| 020 | _a9780072375169 | ||
| 082 | 0 | 4 | _a658.84 |
| 090 |
_c1504 _d1504 |
||
| 100 | 1 | _aWade, Michael. | |
| 245 | 1 | 0 |
_aCases in electronic commerce / _cMichael Wade. |
| 250 | _aEdition Unstated ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Companies, _c1999. |
||
| 300 |
_a480 p. ; _c24 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aCases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business. | ||
| 700 | 1 | _aParent, Michael. | |
| 700 | 1 | _aSchneberger, Scott L. | |
| 700 | 1 | _aNewson, Peter. | |
| 700 | 1 | _aHuff, Sidney Laurence. | |
| 700 | 1 | _aHuff, Sidney Laurence. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072375167/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072375167 |
| 942 |
_aNBS _cBK _k658.800285 HUS |
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| 999 |
_c344023 _d344023 |
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