000			01265 a2200241 4500
020			_a0256214425
020			_a9780256214420
082	0	4	_a658.802
090			_c1518 _d1518
100	1		_aLehmann, Donald R.
245	1	0	_aAnalysis for marketing planning / _cDonald R. Lehmann.
250			_a4th ed.
260			_a[S.l.] : _bIrwin Professional Publishing, _c1996.
300			_a8 p. ; _c24 cm.
490	1		_aIrwin series in marketing.
500			_aPaperback.
520			_aAnalysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
700	1		_aWiner, Russell S.
830		0	_aIrwin series in marketing.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256214425/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256214425
942			_aNBS _cBK _k658.802 LEH
999			_c344037 _d344037