000 00782 a2200205 4500
020 _a0071168478
020 _a9780071168472
090 _c1543
_d1543
100 1 _aBoyd, Jean-Claude Larreche , Orville Walker Harper.
245 1 0 _aMarketing strategy :
_bplanning and implementation /
_cJean-Claude Larreche , Orville Walker Harper Boyd.
250 _aInternat.3r.e.of ed.
260 _a[S.l.] :
_bMcGraw-Hill Professional,
_c1999.
300 _a416 p. :
_bcol. ill. ;
_c26 cm.
500 _aImport.
500 _aPaperback.
700 1 _a1_0071168478.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0071168478/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071168478
942 _aNBS
_cBK
_k658.802 WAL
999 _c344062
_d344062