| 000 | 01075 a2200253 4500 | ||
|---|---|---|---|
| 020 | _a0256137870 | ||
| 020 | _a9780256137873 | ||
| 082 | 0 | 4 | _a658.8101 |
| 090 |
_c1633 _d1633 |
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| 100 | 1 | _aChurchill, Gilbert A., Jr. | |
| 245 | 1 | 0 |
_aSales force management / _cGilbert A., Jr Churchill. |
| 250 | _a5th ed. | ||
| 260 |
_a[S.l.] : _bIrwin Professional Publishing, _c1997. |
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| 300 |
_a813 p. ; _c24 cm. |
||
| 490 | 1 | _aIrwin series in marketing. | |
| 500 | _aHardcover. | ||
| 520 | _aThis is a research/theory based text that cites the theoretical foundations of sales management. The book has an applied feel with more applications and pedagogy to give a more friendly and inviting feel. Churchill etal is a combination of text and cases. | ||
| 700 | 1 | _aFord, Neil M. | |
| 700 | 1 | _aWalker, Orville C. | |
| 830 | 0 | _aIrwin series in marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0256137870/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256137870 |
| 942 |
_aNBS _cBK _k658.8101 |
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| 999 |
_c344149 _d344149 |
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