| 000 | 01391 a2200229 4500 | ||
|---|---|---|---|
| 020 | _a0072552174 | ||
| 020 | _a9780072552171 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c1669 _d1669 |
||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter. |
| 250 | _a7th ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill/Irwin, _c2003. |
||
| 300 |
_a896 p. ; _c26 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aMarketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies. | ||
| 700 | 1 | _aDonnelly, Jr, James H. | |
| 700 | 1 | _aDonnelly, Jr, James. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072552174/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072552174 |
| 942 |
_aNBS _cBK _k658.822 PET |
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| 999 |
_c344184 _d344184 |
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