| 000 | 01290 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0071403299 | ||
| 020 | _a9780071403290 | ||
| 082 | 0 | 4 | _a658.827 |
| 090 |
_c1675 _d1675 |
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| 100 | 1 | _aGregory, James. | |
| 245 | 1 | 4 |
_aThe best of branding : _bbest practices in corporate building / _cJames Gregory. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill, _c2003. |
||
| 300 |
_a288 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aIn The Best of Branding , branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index�. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071403299/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071403299 |
| 942 |
_aNBS _cBK _k658.827 GRE |
||
| 999 |
_c344190 _d344190 |
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