| 000 | 01568 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a1403974055 | ||
| 020 | _a9781403974051 | ||
| 082 | 0 | 4 | _a658.827 |
| 090 |
_c1737 _d1737 |
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| 100 | 1 | _aAdamson, Allen P. | |
| 245 | 1 | 0 |
_aBrandsimple : _bhow the best brands keep it simple and succeed / _cAllen P. Adamson. |
| 260 |
_a[S.l.] : _bPalgrave Macmillan, _c2006. |
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| 300 |
_a256 p. ; _c24 cm. |
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| 500 | _aHardcover. | ||
| 520 | _aIn an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand’s true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and w | ||
| 700 | _aSorrell, Sir Ma | ||
| 856 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1403974055/chopaconli |
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| 856 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=14039 |
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| 942 |
_aNBS _cBK _k658.827 ADA |
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| 999 |
_c344251 _d344251 |
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