| 000 | 01168 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0538875747 | ||
| 020 | _a9780538875745 | ||
| 082 | 0 | 4 | _a380 |
| 090 |
_c1778 _d1778 |
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| 100 | 1 | _aSales, Inc. JIAN Tools for. | |
| 245 | 1 | 0 |
_aMarketing builder express / _cInc. JIAN Tools for Sales. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bSouth-Western College Pub, _c1997. |
||
| 300 |
_a176 p. ; _c28 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aThis Express Version of MarketingBuilder by JIAN presents the essential elements of a marketing plan. Instructions, worksheets, and software templates have been condensed to focus on the basics of creating and implementing a marketing plan. Students are guided step-by-step through the preparation of each section of a marketing plan: market analysis, marketing communications and sales plan. Using the Express software templates and spreadsheets, students generate a complete marketing and sales plan. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0538875747/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0538875747 |
| 942 |
_aNBS _cBK _k658.8 MAR |
||
| 999 |
_c344291 _d344291 |
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