| 000 | 01135 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0071405976 | ||
| 020 | _a9780071405973 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c1781 _d1781 |
||
| 100 | 1 | _aMcMurtry, Jeanette Maw. | |
| 245 | 1 | 0 |
_aBig business marketing for small business budgets / _cJeanette Maw McMurtry. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill, _c2003. |
||
| 300 |
_a256 p. ; _c24 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _a"Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071405976/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071405976 |
| 942 |
_aNBS _cBK _k658.8 MAW |
||
| 999 |
_c344294 _d344294 |
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