000 00656 a2200181 4500
020 _a0023794240
020 _a9780023794247
082 0 4 _a658.8
090 _c1804
_d1804
100 1 _aMcDonald, William J., Ph.D.
245 1 0 _aCases in strategic marketing management :
_ban integrated approach /
_cWilliam J., Ph.D. McDonald.
260 _a[S.l.] :
_bPrentice Hall,
_c1997.
300 _a360 p. ;
_c24 cm.
500 _aPaperback.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0023794240/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0023794240
942 _aNBS
_cBK
_k658.8 MCD
999 _c344315
_d344315