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| 020 | _a0471508985 | ||
| 020 | _a9780471508984 | ||
| 082 | 0 | 4 | _a647.940688 |
| 090 |
_c1808 _d1808 |
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| 100 | 1 | _aLewis, Robert C. | |
| 245 | 1 | 0 |
_aCases in hospitality marketing and management / _cRobert C. Lewis. |
| 260 |
_a[S.l.] : _bJohn Wiley & Sons Inc, _c1989. |
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| 300 |
_a360 p. ; _c24 cm. |
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| 500 | _aPaperback. | ||
| 520 | _aIn this volume Robert Lewis presents over 20 case studies illustrating the use of marketing tools including segmentation, positioning, competitive analysis, marketing mix, and strategy. The cases are based on the author's 30 years of experience in teaching and in hotel management, restaurant ownership, airline food service and consulting. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0471508985/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471508985 |
| 942 |
_aNBS _cBK _k647.940688 LEV |
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| 999 |
_c344319 _d344319 |
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