000 00901 a2200205 4500
020 _a0201565056
020 _a9780201565058
082 0 4 _a658.8
090 _c1818
_d1818
100 1 _aMeidan, Arthur.
245 1 0 _aCases in marketing of services :
_ban international collection /
_cArthur Meidan.
260 _a[S.l.] :
_bAddison-Wesley Pub (Sd),
_c1993.
300 _a304 p.
500 _aHardcover.
520 _aBridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.
700 1 _aMoutinho, Luiz.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0201565056/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0201565056
942 _aNBS
_cBK
_k658.8 MEI
999 _c344329
_d344329