000			01663 a2200241 4500
020			_a0764553941
020			_a9780764553943
082	0	4	_a658.8
090			_c1821 _d1821
100	1		_aMeredith, Geoffrey E.
245	1	0	_aDefining markets defining moments / _cGeoffrey E. Meredith.
250			_aillustrated edition ed.
260			_a[S.l.] : _bWiley, _c2001.
300			_a384 p. ; _c25 cm.
500			_aIllustrated.
500			_aHardcover.
520			_aIf you could buy a book that would predict the buying behavior of millions of people, you'd buy it, right? Defining Markets, Defining Moments explains the author's concept of cohort marketing," an extremely focused approach of generational marketingthat enables managers, salespeople, and marketing specialists to understand and predict a generation's particular attitudes, desires, preferences and buying behaviors -- even when they enter new lifestages. The book outlines the seven generational groups that are currently affecting the marketplace -- and the new ones that are emerging. And it presents new marketing models and practical advice, based on the author's experience with Fortune 500 companies, for tapping the minds, and pocketbooks, of various age groups. The text discusses key physical, socioeconomic, and emotional factors that influence a particular generation's behavior or profile."
700	1		_aSchewe, Charles D.
700	1		_aKarlovich, Janice.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0764553941/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0764553941
942			_aNBS _cBK _k658.8 MER
999			_c344332 _d344332