000 00956 a2200217 4500
020 _a0750606681
020 _a9780750606684
082 0 4 _a658.812
090 _c1824
_d1824
100 1 _aSmith, Ian.
245 1 0 _aMeeting customer needs /
_cIan Smith.
260 _a[S.l.] :
_bButterworth-Heinemann,
_c1994.
300 _a256 p. ;
_c24 cm.
490 1 _aInstitute of management foundation.
500 _aPaperback.
520 _aWritten about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
830 0 _aInstitute of management foundation.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0750606681/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0750606681
942 _aNBS
_cBK
_k658.8 SMI
999 _c344335
_d344335