000			02810 a2200217 4500
020			_a0471361224
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082	0	4	_a658.8
090			_c1836 _d1836
100	1		_aWind, Jerry.
245	1	0	_aDigital marketing : _bglobal strategies from the world's leading experts / _cJerry Wind.
250			_a1st ed.
260			_a[S.l.] : _bWiley, _c2001.
300			_a432 p. ; _c24 cm.
500			_aPaperback.
520			_aTHE WORD IS OUT ABOUT DIGITAL MARKETING "This is the first comprehensive treatment of an increasingly important subject." —Peter Drucker, Honorary Chairman, Peter F. Drucker Foundation for Nonprofit Management and Clarke Professor of Social Sciences, Claremont Graduate University "Traditional marketing can kill your company. This book is must reading for every company that recognizes the need to reorganize its marketing strategy vis-à-vis the new empowered customer and the new technology." —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University "Digital Marketing asks the questions todays marketers must answer to meet tomorrows challenges. Digital consumers are decision-makers, no longer decision-takers. Successful marketing strategies will have to focus on helping them to optimize their decisions." —Dr. Ulrich Cartellieri, Member of the Board, Deutsche Bank AG Frankfurt "...an extremely lively and balanced book. Based on solid research, it covers everything a good marketer, executive, even CEO, needs to know in order to compete in the digital marketplace. Not only does it cover technology, knowledge management, economics, customer contact, data warehousing and strategy, it also shows how to create digital marketing programs that fit with the new business models." —Lennart S. Lindegren, Global Strategy Leader, PricewaterhouseCoopers "Making sense of technology and business on the Internet has become an urgent priority. This book represents a crucial step in establishing a comprehensive framework for developing business models. This is essential reading for everyone wishing to exploit the new thinking in an informed way." —Colin Crook, Former Chief Technologist, Citicorp "...full of solid insights on how to leverage the Internet for customers and marketers delight. A must for twenty-first-century marketers and researchers across the globe." —Hotaka Katahira, Professor of Marketing Science, Faculty of Economics, Universi
700			_aMah
856			_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0471361224/cho
856			_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?
942			_aNBS _cBK _k658.8 WIN
999			_c344347 _d344347