000			01569 a2200241 4500
003			NUST
005			20240118152920.0
008			240118b ||||| |||| 00| 0 eng d
020			_a0071364722
020			_a9780071364720
082	0	4	_a658.84 _bRAP
100	1		_aRapp, Stan. _9119931
245	1	0	_aMax-e-marketing in the net future : _bthe seven imperatives for outsmarting the competition / _cStan Rapp.
250			_a1st ed.
260			_a[S.l.] : _bMcGraw-Hill, _c2000.
300			_a251 p. ; _c24 cm.
500			_aHardcover.
520			_aIn 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
700	1		_aMartin, Chuck. _9119932
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071364722/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071364722
942			_aNBS _cBK _k658.84 RAP _2ddc
999			_c344353 _d344353