| 000 | 00981 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0077079914 | ||
| 020 | _a9780077079918 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c1858 _d1858 |
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| 100 | 1 | _aNilson, Torsten H. | |
| 245 | 1 | 0 |
_aChaos marketing : _bhow to win in a turbulent world / _cTorsten H. Nilson. |
| 260 |
_a[S.l.] : _bMcGraw-Hill Companies, _c1995. |
||
| 300 |
_a182 p. ; _c23 cm. |
||
| 490 | 1 | _aMcgraw-hill marketing for professionals. | |
| 500 | _aPaperback. | ||
| 520 | _aThis text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is. | ||
| 830 | 0 | _aMcgraw-hill marketing for professionals. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0077079914/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0077079914 |
| 942 |
_aNBS _cBK _k658.8 NIL |
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| 999 |
_c344369 _d344369 |
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