| 000 | 01557 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0070423563 | ||
| 020 | _a9780070423565 | ||
| 082 | 0 | 4 | _a658.84 |
| 090 |
_c1869 _d1869 |
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| 100 | 1 | _aMiller, Richard N. | |
| 245 | 1 | 0 |
_aMultinational direct marketing : _bthe methods and the markets / _cRichard N. Miller. |
| 260 |
_a[S.l.] : _bMcgraw-Hill, _c1995. |
||
| 300 |
_a354 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aIn this encyclopedic resource, direct marketing guru Richard Miller shows marketing and promotional managers how to successfully promote their products and services worldwide while avoiding the pitfalls of overseas business. From creating messages that travel to mastering international order fulfillment, the author unravels the labyrinth of international direct marketing. He offers information on all the resources, techniques, and infrastructure needed to successfully venture into the global arena complete with case studies of what works and what doesn't. The book delivers key country-by-country information on media opportunities. . .foreign lists. . .international telemarketing. . .currency, pricing, and postal systems. . .direct marketing and exporting publications. . .plus copies of actual government and private forms required to market internationally. | ||
| 700 | 1 | _aJong, Pieter S. K. De. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0070423563/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0070423563 |
| 942 |
_aNBS _cBK _k658.8 MIL |
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| 999 |
_c344380 _d344380 |
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