000 01341 a2200205 4500
020 _a9971643146
020 _a9789971643140
082 _a658.8
_bDAV
100 1 _aDavidson, Jeffrey P.
_9118511
245 1 0 _aSelling to the giants :
_bhow to become a key supplier to large corporations /
_cJeffrey P Davidson.
260 _a[S.l.] :
_bHeinemann Asia,
_c1993.
300 _a195 p.
490 1 _aProfessional improvement series.
500 _aUnknown Binding.
520 _aIn this book Jeffrey P. Davidson shows entrepreneurs how to penetrate the huge corporate market and begin filling the needs of the nation's most lucrative accounts. "Selling to the Giants" is the culmination of a three-year study involving surveys of Fortune 500 purchasing agents, reviews of effective corporate-sponsored small business procurement programmes, and analysis of marketing techniques used by vendors who consistently sell to large corporations. The work aims to provide a guide to developing profitable, long term business relationships within the corporate world.
830 0 _aProfessional improvement series.
_9118512
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/9971643146/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=9971643146
942 _aNBS
_cBK
_k658.8 PAN
_2ddc
999 _c344395
_d344395