000			02014 a2200217 4500
020			_a0071417583
020			_a9780071417587
082	0	4	_a650.14
090			_c1960 _d1960
100	1		_aD'Alessandro.
245	1	0	_aCareer warfare : _b10 rules for building a successful personal brand and fighting to keep it / _cD'Alessandro.
250			_a1st ed.
260			_a[S.l.] : _bMcGraw-Hill, _c2003.
300			_a216 p. ; _c24 cm.
500			_aHardcover.
520			_aFROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As CEO of John Hancock Financial Services and the bestselling author of Brand Warfare , David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it.
700	1		_aD'Alessandro, David.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071417583/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071417583
942			_aNBS _cBK _k650.1 DAV
999			_c344464 _d344464