000 01655 a2200205 4500
020 _a0071361235
020 _a9780071361231
082 0 4 _a658.84
090 _c2048
_d2048
100 1 _aRaisch, Warren.
245 1 4 _aThe emarketplace :
_bstrategies for success in B2b ecommerce /
_cWarren Raisch.
250 _a1st ed.
260 _a[S.l.] :
_bMcGraw-Hill Companies,
_c2000.
300 _a343 p. ;
_c23 cm.
500 _aHardcover.
520 _aOne trillion dollars. That's what's at stake in the next few years in business-to-business e-commerce. Research shows that b-to-b spending will soar from $43 billion to over $1 trillion. Meanwhile, in the same span of time, business-to-consumer spending is expected to rise from $7.8 to only $108 billion. That's what's in the future for business-to-business electronic commerce, and companies like eSteel and PlasticsNet are already halfway there. Look no further than this comprehensive guide from two of the most respected professionals in the b-to-b realm. In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze. Drawing from their experience at MarchFIRST, one of the leading Internet b-to-b strategy companies, the authors outline strategies for making your product known. Invaluable case studies of companies who've already taken the plunge help readers construct reliable methods and models of operation.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0071361235/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071361235
942 _aNBS
_cBK
_k658.8 BAI
999 _c344551
_d344551