| 000 | 01501 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0072397241 | ||
| 020 | _a9780072397246 | ||
| 082 | 0 | 4 | _a658.84 |
| 090 |
_c2050 _d2050 |
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| 100 | 1 | _aAfuah, Allan. | |
| 245 | 1 | 0 |
_aInternet business models and strategies : _btext and cases / _cAllan Afuah. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Companies, _c2000. |
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| 300 |
_a384 p. ; _c24 cm. |
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| 500 | _aPaperback. | ||
| 520 | _aDespite the Internet�s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies� Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, �The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.� | ||
| 700 | 1 | _aTucci, Christopher L. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072397241/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072397241 |
| 942 |
_aNBS _cBK _k658.8 ALL |
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| 999 |
_c344553 _d344553 |
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