| 000 | 01652 a2200277 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180116182716.0 | ||
| 008 | 160901b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471484261 | ||
| 020 | _a9780471484264 | ||
| 040 | _c0 | ||
| 082 | 0 | 4 | _a658.8 AAK 2005 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic Market Management _cDavid A. Aaker. |
| 250 | _a7th ed. | ||
| 260 |
_aUSA _bWiley, _c2005 |
||
| 300 |
_a356 p.. ; _c23 cm. _bPB |
||
| 440 | _aStrategic Market Management | ||
| 490 | 1 | _aStrategic market managment. | |
| 500 | _aPaperback. | ||
| 520 | _aUpdated to reflect current business thinking and market conditions, this new edition describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making.�By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this text will help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions.�This new edition has been updated to place greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis. | ||
| 830 | 0 | _aStrategic market managment. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0471484261/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471484261 |
| 942 |
_aNBS _cBK _k658.8 AAK 2005 _2ddc |
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| 999 |
_c344555 _d344555 |
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