| 000 | 01163 a2200253 4500 | ||
|---|---|---|---|
| 020 | _a0071154299 | ||
| 020 | _a9780071154291 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2067 _d2067 |
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| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation/intl edition / _cHarper W. Boyd. |
| 250 | _a3nd ed. | ||
| 260 |
_a[S.l.] : _bIrwin/McGraw-Hill, _c1998. |
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| 300 | _a547 p. | ||
| 490 | 1 | _aThe irwin/mcgraw-hill series in marketing. | |
| 500 | _aHardcover. | ||
| 520 | _aThis text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software. | ||
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aLarreche, Jean-Claude. | |
| 830 | 4 | _aThe irwin/mcgraw-hill series in marketing. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071154299/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071154299 |
| 942 |
_aNBS _cBK _k658.8 BOY |
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| 999 |
_c344570 _d344570 |
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