| 000 | 01542 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0324185103 | ||
| 020 | _a9780324185102 | ||
| 082 | 0 | 4 | _a380 |
| 090 |
_c2069 _d2069 |
||
| 100 | 1 | _aBoone, Louis E. | |
| 245 | 1 | 0 |
_aContemporary marketing / _cLouis E. Boone. |
| 250 | _a11th ed. | ||
| 260 |
_a[S.l.] : _bSouth-Western College Pub, _c2003. |
||
| 300 |
_a624 p. ; _c29 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aBoone and Kurtz’s Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision | ||
| 700 | _aKurtz, David L | ||
| 856 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0324185103/chopaconline-2 |
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| 856 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=032418510 |
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| 942 |
_aNBS _cBK _k658.8 BOO |
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| 999 |
_c344572 _d344572 |
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