| 000 | 01556 a2200253 4500 | ||
|---|---|---|---|
| 020 | _a0071111697 | ||
| 020 | _a9780071111690 | ||
| 082 | 0 | 4 | _a381 |
| 090 |
_c2077 _d2077 |
||
| 100 | 1 | _aMullins, John. | |
| 245 | 1 | 0 |
_aMarketing management / _cJohn Mullins. |
| 260 |
_a[S.l.] : _bMcGraw Hill Higher Education, _c2004. |
||
| 300 |
_a640 p. ; _c26 cm. |
||
| 490 | 1 | _aInternational edition. | |
| 500 | _aPaperback. | ||
| 520 | _a"Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives. | ||
| 700 | 1 | _aBoyd, Jr. Harper W. | |
| 700 | 1 | _aWalker, Orville C. | |
| 700 | 1 | _aLarreche, Jean-Claude. | |
| 830 | 0 | _aInternational edition. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071111697/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071111697 |
| 942 |
_aNBS _cBK _k658.8 MUL |
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| 999 |
_c344580 _d344580 |
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