| 000 | 00954 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0130185256 | ||
| 020 | _a9780130185259 | ||
| 082 | 0 | 4 | _a658.8 |
| 090 |
_c2080 _d2080 |
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| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aFramework for marketing management, a / _cPhilip Kotler. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bPrentice Hall Business Publishing, _c2000. |
||
| 300 |
_a382 p. ; _c24 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aGuides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130185256/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0130185256 |
| 942 |
_aNBS _cBK _k658.8 KOT |
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| 999 |
_c344583 _d344583 |
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