| 000 | 01092 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0071123288 | ||
| 020 | _a9780071123280 | ||
| 090 |
_c2094 _d2094 |
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| 100 | 1 | _aQuelch, John A. | |
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cJohn A. Quelch. |
| 250 | _aInternational student edition ed. | ||
| 260 |
_a[S.l.] : _bMcGraw Hill Higher Education, _c2001. |
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| 300 |
_a392 p. ; _c26 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aThis is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn. | ||
| 700 | 1 | _aDolan, Robert J. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071123288/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123288 |
| 942 |
_aNBS _cBK _k658.8 DOL |
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| 999 |
_c344597 _d344597 |
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