| 000 | 00896 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0071244387 | ||
| 020 | _a9780071244381 | ||
| 090 |
_c2095 _d2095 |
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| 100 | 1 | _aDwyer, F.Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships and learning / _cF.Robert Dwyer. |
| 250 | _a3rd ed. | ||
| 260 |
_a[S.l.] : _bMcGraw Hill Higher Education, _c2005. |
||
| 300 |
_a736 p. ; _c26 cm. |
||
| 500 | _aPaperback. | ||
| 520 | _aThis text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. | ||
| 700 | 1 | _aTanner, John F. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071244387/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071244387 |
| 942 |
_aNBS _cBK _k658.8 DWY |
||
| 999 |
_c344598 _d344598 |
||