| 000 | 01317 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a1861521642 | ||
| 020 | _a9781861521644 | ||
| 082 | 0 | 4 | _a380 |
| 090 |
_c2114 _d2114 |
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| 100 | 1 | _aJohnston, Steve. | |
| 245 | 1 | 0 |
_aFoundations of international marketing / _cSteve Johnston. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bCengage Learning Business Press, _c1998. |
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| 300 |
_a320 p. ; _c24 cm. |
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| 500 | _aPaperback. | ||
| 520 | _aThe book will provide a foundation/introductory text for students studying international marketing, either as part of a marketing degree or as a unit within a general business program. The book presumes no prior knowledge of marketing issues and readers will be given clear chapter objectives and summaries. The text is kept simple, but aims to explain and analyze the theories of international marketing using examples from various firms in different industries. Market research among many students has led to a simplification of lists and avoidance of excessive descriptions with an emphasis on explanation and analysis. | ||
| 700 | 1 | _aBeaton, Harold. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1861521642/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=1861521642 |
| 942 |
_aNBS _cBK _k658.8 JOH |
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| 999 |
_c344617 _d344617 |
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