000 01491 a2200241 4500
020 _a0324273568
020 _a9780324273564
082 0 4 _a338.04
090 _c2181
_d2181
100 1 _aBaron, Robert A.
245 1 0 _aEntrepreneurship :
_ba process perspective /
_cRobert A. Baron.
250 _a1st ed.
260 _a[S.l.] :
_bSouth-Western College Pub,
_c2004.
300 _a448 p. ;
_c28 cm.
490 1 _aWith infotrac.
500 _aHardcover.
520 _aEntrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy.
700 1 _aShane, Scott A.
830 0 _aWith infotrac.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0324273568/chopaconline-20
856 4 0 _3Amazon customer reviews
_uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0324273568
942 _aNBS
_cBK
_k658.421 BAR
999 _c344683
_d344683