| 000 | 01069 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0333658477 | ||
| 020 | _a9780333658475 | ||
| 090 |
_c2189 _d2189 |
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| 100 | 1 | _aLancaster, Geoffrey A. | |
| 245 | 1 | 0 |
_aMarketing / _cGeoffrey A. Lancaster. |
| 260 |
_a[S.l.] : _bPalgrave Macmillan, _c1998. |
||
| 300 |
_a336 p. ; _c24 cm. |
||
| 490 | 1 | _aBusiness masters. | |
| 500 | _aPaperback. | ||
| 520 | _aThis introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures. | ||
| 700 | 1 | _aReynolds, Paul. | |
| 830 | 0 | _aBusiness masters. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0333658477/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0333658477 |
| 942 |
_aNBS _cBK _k658.8 LAN |
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| 999 |
_c344691 _d344691 |
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