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| 020 | _a0534174728 | ||
| 020 | _a9780534174729 | ||
| 082 | 0 | 4 | _a302.23072 |
| 090 |
_c2236 _d2236 |
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| 100 | 1 | _aWimmer, Roger D. | |
| 245 | 1 | 0 |
_aMass media research : _ban introduction / _cRoger D. Wimmer. |
| 250 | _a4th ed. | ||
| 260 |
_a[S.l.] : _bWadsworth Pub Co, _c1993. |
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| 300 |
_a700 p. ; _c24 cm. |
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| 490 | 1 | _aWadsworth series in mass communication. | |
| 500 | _aHardcover. | ||
| 520 | _aThis text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. | ||
| 700 | 1 | _aDominick, Joseph R. | |
| 830 | 0 | _aWadsworth series in mass communication. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0534174728/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0534174728 |
| 942 |
_aNBS _cBK _k657 MAR |
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| 999 |
_c344738 _d344738 |
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